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Corporate Social Responsibility
IDS HR Studies 917
Product ID: 326559
Published by: IDS
Publication Date: 06 May 2010
Format: Paperback
£126.00
Free UK delivery
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Product Description
The concept of corporate social responsibility (CSR) has come into sharper focus in recent years, as employees and consumers have started to take more notice of the ethical and environmental performance of companies. Organisations that implement a progressive CSR policy stand to not only help address climate change and support the communities in which they operate, but also to make financial savings, improve their employer brand and engage employees.

This IDS HR Study will help you discover:
  • The business benefits of supporting CSR
  • The typical content of a well-structured CSR policy
  • How the CSR policy and initiatives are communicated to staff
  • The types of CSR activities employers support, within the five broad areas of: protecting the environment; employee volunteering; supporting charities; managing CSR in the workplace; and promoting CSR more widely
  • How employers measure the impact of their CSR initiatives
Contents
OVERVIEW
Act responsibly
At a glance: Corporate social responsibility

ANALYSIS
  • Defining and managing corporate social responsibility
  • Developing a CSR policy
    • CSR communicationsCorporate social responsibility in practice
  • Protecting the environment
  • Box: Calculating a carbon footprint
  • Employee volunteering
  • Supporting charities
  • Case Study: VT Group introduces green car scheme
    • Managing CSR in the workplace
  • Case Study: Personal carbon trading scheme at WSP Environment & Energy
  • Promoting CSR more widely
    • Evaluating the impact of CSR initiatives
  • Quantitative measures
  • Q&A: Business in the Community and corporate responsibility
  • Indirect impacts
    • CASE STUDIES
  • Bristol City Council
  • Bupa
  • Clydesdale Bank
  • Higher Education Funding Council for England
  • Northumbrian Water
  • Royal Mail Group
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