Untitled documentLooking at how an effective employer brand captures the essence of an organisation and sells it to the labour market and employees, Employer Branding:
- Explains why it is helpful to have an employer brand
- Shows how to define and develop a brand
- Explains about communicating the brand message and substantiating the brand
- Discusses ways of measuring the effectiveness of the brand development
- Includes case studies with details of employer brand initiatives at five different companies
Employer Branding can be ordered online.